Data is for Everyone

Over the past few months, I've been reflecting on the role of data in my life. For over a decade, I was so immersed in this data-driven world that I rarely stopped to think about what data actually meant. Then, in 2022, I stepped away from this environment, and my perspective changed. I was no longer surrounded by data enthusiasts and realized that not everyone spoke the same language I did. It was a steep learning curve, forcing me to reevaluate how I understood and communicated data.

Life has a way of challenging our assumptions just when we think we've got it all figured out. As a solopreneur, I had ample time to ponder this. How do you explain data without calling it data? Some people just don’t connect with the term data, period.

So, I began to switch things up. Instead of saying "data," I started saying "information." Information that guides decisions on personal, professional, and educational levels. But what's the real takeaway? Value.

During a chat with my sister-in-law, she confessed that data wasn't her thing; she said it was more my thing. And I thought, is it really? I realized, it’s not about the data for me; it's about the career. It's about acquiring the skills needed to achieve personal goals. We all want a meaningful career, one that provides stability. For me, that meant a career where I wasn’t living paycheck to paycheck.

Each of us starts our career journey in a different place and faces unique challenges and obstacles. Career success requires specific skills that employers are looking for today, and data is a fundamental part of that. To sustain a career, you need to develop skills in demand across various job roles and industries, and data is a crucial piece of that puzzle.

My mission is to make these essential job success skills accessible to everyone, with data as the vehicle. Data literacy isn't just for data analysts or data scientists. Data literacy is vital for all professions and job roles for those seeking career stability. It can boost job prospects during job market fluctuations.

I envision a world where individuals realize their potential and experience personal growth. Data literacy should be available to everyone, not just a privileged few. My educational initiative is for the masses.

The Pareto Principle, first used by Vilfredo Pareto to assess land ownership in Italy, shows that 80% of outcomes come from 20% of causes. Now, this principle is used to identify trends across industries. In data education, 80% of resources are aimed at just 20% of the workforce. I want to flip this trend and make data education inclusive and accessible to 80% of the population, especially given the growing importance of data literacy in the AI age.

Today, I'm excited to introduce Data Traveler, a course designed for the majority who don't see themselves represented in current data education offerings. By promoting a more inclusive educational landscape, we contribute to a more equitable society.

Know someone who could benefit from learning more about data? Check out my brand new course, Data Traveler, available for just $100 as an introductory price! Help them unlock their potential and achieve their career goals. Sign up today!


This course is designed for individuals with diverse career paths, those unsure about the role of data in their lives, and the 80% underserved by existing data education. You don't have to be passionate about data to benefit from this course. If you're looking to move forward in your career and learn a language that has left many of us out, this course is for you.

Let's break down barriers because data is for everyone.

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Data is Confusing. Even to me.

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Announcing: Data Literacy Train the Trainer