simplifying the complexities of data

One Human at a time

Be Data Lit started with a simple belief: data shouldn’t be reserved for analysts, tech giants, or corporate elites. It belongs to anyone who wants to grow their business, make better decisions, and step into leadership with confidence.

Yet, too often, women in data-driven roles, small business owners, and professionals feel left out of the conversation. They’re using data every day, but their insights go unheard, or they don’t have the right strategies to turn those numbers into action.

Be Data Lit exists to change that.

We help you:

✔ Turn insights into influence – Whether it’s in a boardroom, a strategy session, or a marketing plan, we show you how to use data to be heard, make confident decisions, and drive action.

✔ Make data simple, not overwhelming – Practical, real-world ways to track what’s working, measure success, and grow smarter.

✔ Bridge data, business, and leadership – Unlike other programs that teach tools in isolation, we connect the dots between data, customer success, and education—giving you a full picture of how data fuels business growth.

For too long, people have been told that the world of data isn’t for them. That only analysts, tech giants, or executives hold the keys to understanding and using it.

Sarah Nell-Rodriquez believes otherwise.

She knows that data is for everyone, everywhere. Not just for those with a technical background, but for entrepreneurs making tough decisions, professionals pushing for change, and leaders fighting to be heard.

She’s spent her career breaking down barriers to data education—proving that with the right knowledge, anyone can use data to drive impact, spark ideas, and create new opportunities.

At Tableau, she built global education strategies that helped businesses turn numbers into meaningful action. At Salesforce, she shaped the data literacy strategies that fuel today’s customer success discussions. She’s led education teams for fast-growing startups, ensuring data isn’t just a tool—it’s a language anyone can speak.

Now, through Be Data Lit, Sarah is building a movement. A movement where:

✔ Data isn’t exclusive—it’s accessible.

✔ Insights don’t sit in dashboards—they drive real decisions.

✔ People aren’t overlooked—they lead with confidence.

She’s here to help professionals, small business owners, and leaders stop questioning their place in data and start using it to shape their future.

Because the biggest barrier isn’t skill or knowledge—it’s the belief that this world wasn’t built for you.

But it is. And Be Data Lit is here to prove it.

Sarah Nell-rodriquez is

Sparking a Data Movement

Be Data Lit partners with thought leaders in the data science, analytics, and people space to bring you cutting-edge insights and perspectives. Our thought partners include a diverse group of experts from academia, technology, and creative business sectors who are at the forefront of innovation. They contribute their expertise to enrich our content, ensuring that our audience receives the most relevant and impactful information. Together, we explore complex data concepts, cutting-edge technologies, and transformative strategies, empowering our community to harness their full potential.