Success is about people.

We just help the data work for them.

Be Data Lit is a strategy and education partner helping teams, leaders, and growing companies turn underused data, untapped potential, and overlooked voices into clarity, leadership, and real adoption.

Beyond the Dashboard

We’re not here to train teams.

We’re here to support the people—and departments—behind real success.

Be Data Lit was founded on the belief that data only creates change when people trust it—and know how to use it.

We’ve seen what happens when customer success, enablement, and ops teams are expected to lead with dashboards they weren’t trained on.

We’ve watched women in data-adjacent roles bring the best insights to the room—and get ignored.

We’ve seen companies invest in technology with no adoption plan and no one to guide the people using it.

That’s why we exist.

To help people lead.

To help departments align.

To make data feel possible again—for the humans behind the strategy.

Data doesn’t inspire action—people do. Data just gives them direction.

Our Mission

To help teams, departments, and leaders use data to lead with clarity, not just report on it.

We equip professionals and the systems around them—like customer success, onboarding, enablement, and internal operations—with the education, structure, and strategy they need to connect the dots between tools, decisions, and leadership.

Because performance isn’t the point.

Clarity, confidence, and connection are.

The most powerful education happens when people see themselves in what they’re learning.

Our Values

We believe:

• Customer success is a strategy, not just a department.

• Data literacy belongs to every role, not just analysts.

• Leadership should reflect the people doing the work, not just those with titles.

• The best enablement starts with empathy.

• When teams feel confident in their data, they lead better together.

Customer success is about connection, not control

Who we’re here for

We built Be Data Lit for:

• Mid-career professionals navigating growth without clear support

• Teams and departments struggling to connect their tools to real outcomes

• CS, enablement, and onboarding functions ready to scale sustainably

• Women in tech and data who are tired of performing and ready to lead on their terms

• Companies who believe that adoption, trust, and learning should go hand in hand

When people trust the data, they trust themselves. That’s when things start to change.

Who we are

Be Data Lit is a small but mighty team of three with over 60 years of combined experience supporting teams and leaders across industries—and across the functions that make data, learning, and leadership actually stick.

We’ve worked in:

• Oil & gas, casinos, Transportation, SLED, and SaaS, where performance depends on clear systems and smarter decisions

• Workforce development, where education isn’t a buzzword—it’s a responsibility

• Fortune 500 environments, where strategy must scale and impact has to be measurable

And within those industries, we’ve led in:

• Customer Success

• Analytics and data strategy

• Technical education and platform adoption

We’ve been trusted partners to high-growth startups and Fortune 500s, supporting the people, departments, and systems that keep businesses moving forward.

We started Be Data Lit to bring that same clarity, care, and connection to the people and teams who deserve better than another dashboard.

Because we’ve seen what happens when people feel equipped:

They learn. They innovate. They thrive.

  • Sarah Nell-Rodriquez

    Founder, Chief Learning Officer

  • Alex Rodriquez

    Founder, Senior Advisor for Data Operations

  • Chris Jones

    Senior Advisor for Data Strategy & Customer Success

Let’s Connect